How to show a different announcement bar by country on Shopify

Why show different messages by country

If you sell internationally, one message rarely fits everyone. Free shipping might apply in your home country only, delivery times differ by region, and a holiday sale in one country means nothing in another. Country targeting lets each visitor see the message that's true for them.

• "Free UK delivery over £40" for the United Kingdom, "We ship worldwide" for everyone else.
• "Duties and taxes included" for countries where that applies.
• A local holiday sale shown only in the country that celebrates it.
• "Delivery to Australia takes 7 to 10 days" so expectations are clear before checkout.

Your options on Shopify

Shopify Markets lets you set up country-specific pricing, currencies, languages and domains. See Shopify Markets. A theme's built-in announcement bar, though, generally shows the same text to every visitor regardless of where they are.

Nexora Announcement Bar uses the visitor's own location instead. It looks up the country from the visitor's IP address when the page loads. You don't need to set up Markets, and it works the same whether you use Markets or not. If the lookup isn't available, the app uses the country selected on your storefront.

Step by step: target countries

1. Open Placement

   Open the bar and go to the Placement tab.

2. Choose Specific countries

   Under Geolocation targeting, select Specific countries.

3. Pick countries

   Click Select countries to open Country selection. Search the list of 249 countries, tick the ones you want and click Select.

4. Review the tags

   Each chosen country appears as a tag. Remove a country with the remove button on its tag.

5. Save and publish

   Click Save, or Publish for a new bar.

How country bars and All world bars work together

The key rule: a country-specific bar replaces the All world bar in its countries. If Bar A targets the United Kingdom and Bar B is All world, UK visitors see only Bar A and everyone else sees Bar B.

Country targeting works together with page targeting. A visitor sees a bar only when both the page and the country match.

Example: shipping messages for three regions

US and Canadian visitors each see their own bar; everyone else sees the rest-of-world bar. If you want a sitewide sale bar for everyone on top of these, create the sale bar on All world and a duplicate targeting United States and Canada, because the country bars would otherwise replace it there.

Once they've run for a while, the Per announcement table in Analytics shows impressions and clicks for each regional bar.

Tips and common mistakes

• My All world bar disappeared in one country: a country-specific bar targets that country. Duplicate the All world bar and target the copy there too.
• Testing from abroad: you'll see the bar for the country you're in. A VPN set to another country is a simple way to check other regions.
• Pair with translations: country and language are separate. A bar for Canada can have a French translation for shoppers browsing in French. See translating your bar.
• Keep country lists tidy: for a bar covering many countries, it can be simpler to target the few exceptions and leave the main message on All world.
• Name bars clearly: an Announcement name such as Shipping - Canada makes the bar list and the Per announcement analytics table easy to read when you have several regional bars.
• Keep regional bars in step: when a campaign changes, update every country version. Duplicate a fresh bar rather than editing many by hand if the design changes too.

Frequently asked questions