Why measure your timers
A timer takes up space on your pages, so it's worth knowing whether it's doing anything. Analytics helps you answer practical questions: is the bar being seen on mobile? Does anyone click the button? Which of two timers is followed by more orders?
It's equally important to know what the numbers don't say. Influenced revenue means orders that happened after a timer was seen, not orders that happened because of it. Some of those shoppers would have bought anyway. Treat the figures as a guide for comparing timers, not as proof of extra sales.
Your options on Shopify
Shopify's own analytics and reports show sessions, conversion rate and sales for the whole store, but they don't know which visitors saw a countdown timer. You could compare a sale period with a similar period without a timer, but many other things change too.
| Source | What it tells you |
|---|---|
| Shopify analytics | Store-wide sales, sessions and conversion rate |
| Discount code reports in Shopify | How many orders used a sale's code |
| Timer Analytics page | How often each timer was seen and clicked, and orders placed after it was viewed |
Step by step: read your timer analytics
- Open Analytics
In the app, click Analytics in the menu. It opens on Last 30 days.
- Pick a date range
Use the picker at the top right: Today, Yesterday, Last 7 days, Last 30 days, Last 90 days or Custom. For a sale, choose Custom and match the sale dates.
- Read the totals
Check Influenced revenue, Impressions, CTA clicks (with CTR) and Conversions (with conversion rate).
- Compare timers
Scroll to the per-timer table (Timer, Type, Impressions, Clicks, Conversions, Revenue). Search by timer name or filter by type.
- Drill into a timer
Click a timer to see its daily revenue and the Device split between mobile and desktop.
- Refresh
Click the refresh button to load the latest data.
What each metric means
| Metric | How it's counted |
|---|---|
| Impressions | Times a published timer was shown, counted once per visitor session |
| CTA clicks | Clicks on the timer's button, or on the whole bar when Make entire bar clickable is on. CTR = clicks ÷ impressions |
| Conversions | Paid orders credited to a timer. Conversion rate = conversions ÷ impressions |
| Influenced revenue | Revenue from paid orders placed within 24 hours of the buyer viewing a timer |
How attribution works
- 24-hour window: an order counts only if it's paid within 24 hours of the buyer viewing a timer.
- Last timer viewed: each order is credited to only one timer, the last one the buyer saw. If they saw a bar and then a product page timer, the product page timer gets the credit.
- Refunds aren't subtracted from influenced revenue.
- Privacy: tracking follows Shopify's customer privacy settings, so visitors who decline analytics in your cookie banner aren't counted.
- Bots are filtered out.
Because declined visitors aren't tracked, your timer numbers can be lower than Shopify's store-wide totals. That's expected.
Example: comparing a bar and a product page timer
A store ran a weekend sale with a sticky bar and a product page timer. Using a Custom range for the weekend, they look at the per-timer table.
- The bar has many more Impressions, which makes sense: it showed on every page.
- The bar's CTA clicks show how many shoppers used its "Shop the sale" link.
- The product page timer has fewer impressions but is often the last timer viewed before buying, so it collects more Conversions. That's the last-viewed rule at work, not necessarily a better timer.
- The Device split shows most bar impressions were on mobile, so they check the bar's text fits on one line on phones.
Tips and common mistakes
- Empty page? Data appears only after a published timer has been shown to visitors, usually within a few minutes. Check the date range covers that time.
- Name timers clearly, for example "BF 2026 – bar", so the per-timer table is easy to read later.
- Compare like with like. Compare timers over the same dates, and remember last-viewed attribution favours timers near checkout.
- Check refunds separately in Shopify if a sale had a lot of returns.
Questions the numbers can help with
- Is the timer being seen? Low Impressions usually means the placement or targeting is too narrow, or the timer isn't showing at all.
- Is the call to action clear? Plenty of impressions but few CTA clicks suggests the button text or link could be more specific.
- Where do shoppers see it? The Device split tells you whether to prioritise the mobile layout.
Frequently asked questions
How is influenced revenue calculated?
It's revenue from paid orders placed within 24 hours of the buyer viewing a timer. Each order is credited to the last timer the buyer viewed. Refunds aren't subtracted.
Are all visitors tracked?
No. Visitors who decline analytics in your cookie banner aren't tracked, and bots are filtered out.
Is an impression counted on every page view?
No. Impressions are counted once per visitor session for each timer.
Can one order count for two timers?
No. Each order is credited to only one timer: the last one the buyer viewed.
Can I see mobile vs desktop?
Yes. Click a timer in the per-timer table to see its Device split between mobile and desktop.
